Top 10 Reasons why e-commerce website is so important for your business?
1. For your unique business identity.
Unique Identity is much more important for every sector. It is quite tough to find someone or something without its unique identity. In the business sector, it is so important to find a unique identity for your Business. If you are currently running a Facebook business page, then just search by your page name in Facebook. You might have gotten some pages that are the same as your page name. If you didn’t find the same named page, you most probably will find it after some days. Because Facebook allows more than one page with the same name, as they allow plenty of ID with the same name.
Therefore, to get uniqueness you need an e-commerce website. Because There could be only one website by a domain name. If you register a domain and build a website by your business name then no one can use your business name in the internet world.
2. 24 hours active.
It is impossible for a man to be active 24 hours on his Facebook page. Different customers will order at different times. But a man can’t be active all the time for taking all orders. Because of this inability, a Facebook page loses many potential customers as they (customers) don’t get quick responses.
But a website can take orders from customers 24 hours. It also can take thousands of orders at a time. It reduces the work pressure of an entrepreneur too.
3. Customer from search engine.
Website brings many customers from search engines. A statistic shows that nearly 93% of all web traffics come through search engines, e.g. Google, Yahoo, Bing etc. So, if you don’t have a website, you can’t reach this huge audience. It should be noted that, to get traffic from search engines, search engine optimization (SEO) is necessary for your website.
4. Product display.
Website is the best tool to display your products or services you provide to your consumers. It can influence customers to buy more. A product can be displayed with its details in an attractive way on a website. You can display your products category wise so that customers can easily find their desired one. It increases your sales.
5. Payment gateway integration.
Payment gateway is so important for online business. It is the way to pay online.
Payment gateway can be integrated in websites but not in Facebook pages. If you want to take your business worldwide, a payment gateway is necessary. Apart from this, there are many immigrants living abroad. They often buy from online for their friends and family living here in Bangladesh. They only can payment through online. So, if you have no payment gateway, you then will lose these huge customers. It also makes your business easy, comfortable and trustworthy to your consumers.
6. Google analytics integration.
Google analytics is like a closed circuit (CC) camera for your website. By using google analytics in your website, you can observe all your website conditions. You can see how much traffic comes to your website every day, every hour, every minute, even every second. You also can come to know where they come from on your website, what product they click, which page they visit, how long they stay on your website. By observing your web traffic, you can understand what you should do and can make plans for your business’s betterment.
7. Business report.
Reporting is an important part of business. Without a report, you can’t understand your business condition whether you are losing or benefiting. If you are currently running a Facebook business page, then you have to make a report every day and it consumes your huge time. But an e-commerce website can make reports constantly.
How many products are sold, how many are delivered, how many are in your inventory and how much money you earned, all are being saved automatically in the report section of the website. It reduces your working pressure as well as saves you time.
8. Customer data.
When you have an e-commerce website, you can save your customer data in your web database. Later, you can advertise among your customers by SMS and email marketing. Thus, you can be connected with your customers by making good communication relevant messaging and emailing. It also can help you to broaden your business.
9. Free from political issues.
Sometimes, Facebook is blocked by the government for some political issue. Sometimes it is blocked to prevent question paper leakage. Again, sometimes Facebook causes trouble for its internal problems. These times, your business will be hampered if your business is only Facebook page based. But if you have an e-commerce website, you can run your business despite such a situation.
10. Customer satisfaction.
Unless you have an e-commerce website, it is hard to gain customer satisfaction only by your Facebook page. Because, as it needs no money to open a Facebook page, there are many fraud pages on Facebook. Many people are being cheated by these fraud pages. Among these fraud Pages how one can get you are real unless you do not have a website? If you have an e-commerce website linked in your Facebook page, then people will easily trust you and thus, your sales increase with trust.
